Yahoo, the biggest giant on the web ten years ago, is now in a quite difficult position. Microsoft and Google, two other giants on the web, are declaring "war" against Yahoo. The two giants offer services some of which are similar to what Yahoo offers.
Google, for example, released their search engine which is now most widely used, replacing Yahoo's search engine. Google also released free email service with unlimited space. Their email service is also much cleaner from spams than Yahoo Mail. Although many people keep using Yahoo Mail, but an increasing number of people also rush to use Google Mail (GMail). Recently Yahoo has offered a new free email service using ymail.com address in order to compete with gmail.com.
Microsoft is Yahoo's second "enemy". After its search engine was beaten by Google, Yahoo began focusing on some other services. One of them is news service. Unluckily, Microsoft also offers news service. Yahoo offers global and local news service, and Microsoft does, too. Moreover, Yahoo offers weather forecast service, and Microsoft does, too. Yahoo offers Yahoo Mail, and Microsoft offers Hotmail. Yahoo offers Yahoo Messenger, and Microsoft offers MSN Messenger (or called Windows Messenger). Yahoo is really in a difficult position. Yahoo has to face two "enemies" at the same time: Google and Microsoft.
As far as I'm concerned, Yahoo also erased some services of theirs. Some years ago Yahoo offered free hosting service named Geocities. But today we find that Yahoo already erased this service. I don't know why Yahoo did this. Yahoo erased some services and are trying to offer some new services. This job is probably like a gambling game, isn't it?
To survive, Yahoo have to be creative. They have to be able to change every opportunity into their new services. I think Yahoo really understand their difficult position. In Indonesia, for example, they launched their new social network service named Koprol. Unluckily, Koprol is far less popular than Facebook and Twitter.
Yahoo to give up? I don't think so.
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